Remarks of
William O’Shaughnessy
President
Whitney Radio
WVOX & WRTN
at
Hofstra University
Hempstead, NY
November 12, 2003

May it please you, Professor Evans …

I’m grateful for the opportunity to present myself to so many of your marketing, advertising, communications and journalism students here assembled in your care and keeping at this great university as winter hovers on the horizon.

As the permittee of WVOX and WRTN, I make my way as a local-yokel “townie” radio broadcaster up the road a piece in Westchester. The radio stations with which I have a fiduciary relationship are endowed with very beguiling call letters: one is called WVOX … from the Latin, Vox Populi … the Voice of the People.

I am aware that you have recently been the beneficiary of the wisdom of one of the great statesmen of our tribe … Scott Herman, who runs WINS and some other Infinity stations for Mr. Karmazin. I’m sure he told you a lot of radio station call letters don’t stand for anything. So I’m very fortunate that our endeavors have the designation WVOX, or the Voice of the People. And then we also have WRTN at 93.5 on the FM dial, which years ago stood for ReturnRadio. And then everyone said it stood for “Rotten Radio”. But we stayed with the call letters anyway. (laughter)

WRTN is a real powerhouse, with a big, strong FM signal. But WVOX, at 1460 on the AM dial, has less power than any other radio station in the metropolitan area. It has 500 vibrant, thrilling, relentless, pulsating, dynamic watts! (laughter) But they really … resonate! And somehow, through hard work and sheer guile, we have managed to keep them both away from the speculators and absentee owners who have descended on radio.

Our profession is like everything else, I expect. It’s been discovered in recent years by corporate speculators and absentee owners. And most of our stations are now run out of airport lounges by guys working on a palm pilot and beholden to corporate masters a whole continent away. They’re run by what they call “market managers”. The old time local “townie” broadcaster like a Bill O’Shaughnessy, with his pulsating pacemaker in his 65th year, has been replaced by these so-called brilliant “market managers”. (laughter)

I’m going to give you a tip. Never sit next to one of these guys on an airplane. Because you’ll want to jump right out of your seat. They talk in a strange dialect and use phrases like “Make it Happen” and “Doing What it Takes” and “Getting it Done” and “24/7”. Also “Pro-active”. And there is another wonderful term they use: the exclamatory, “Absolutely”! Now, everyone uses that. And you can count up how many times you’re going to use that word today. Actually, we’ve had little success in getting rid of these business-speak words. So I did a thing that made the New York Post, the Daily News, and Forbes magazine last month. We sent a memo to all our talk show hosts. And I said, “You know, we’ve been trying for years to discourage the use of the exclamatory, ‘Absolutely!’. Unfortunately, we’ve had little success in getting rid of the damn thing. Thus, drastic measures are called for. Effective immediately, there will be a $5.00 fine for any studio guest or talk show host who uses these words.” (applause)

And the reason I did this is because I’m trying to finish my third book for Fordham University Press. And I may be here tonight until 11:00 because I’d rather do anything than finish my book. It’s called “approach avoidance”. So I figured I could terrorize everyone at the radio station by issuing fines.

But I beg you, Professor Evans, if any of your students have to do term papers, that you will immediately flunk them if any of those phrases occur. (laughter)

The great Mario Cuomo, whom I so admire, but who never misses a chance to stick it to me, sent a check for $156.00. He said, “I absolutely agree!” For “Make it Happen” we fine $20.00 for each use; “Gettin’ it Done”: $10.00; “Doin’ What it Takes”: $12.00; “Win-win Situation” (and now they have a new one … “win-win-win situation” … I don’t know how far they can go with that). And, of course that marvelous “24/7”! And the Mother of them all: “Pro-active”! (laughter)

So, we’ve been very fortunate to keep these stations independent. And they’re now practically the last locally-owned and operated stations in the metropolitan region. I think there is one in Long Island owned by a fellow named Paul Sidney out in Sag Harbor. He’s a Runyonesque character and still playing the big bands. He must be 80. He makes me seem like a young guy. But most of them have fallen to Clear Channel and Infinity and all the conglomerateurs.

But, here comes The However. I’m really not so certain that big is necessarily bad. Senator Jacob Javits, who was a great New York senator back in the 60’s and 70’s and father of the War Powers Act … (where are you now when we really need you!) once told me: “O’Shaughnessy … you either believe in the genius of the Free Enterprise system, or you do not.” That’s a nice Republican thought.

You know, I don’t know what I am politically. All the young men of my day were Kennedy Democrats. Now the legend of “Camelot” has a lot of tatty edges to it, but I remember Jimmy Cannon said, “When John Kennedy got to the White House, we weren’t micks any more”. Before Jack Kennedy every politician in this country looked like an Episcopalian. (laughter) Or Herbert Hoover. Or Woodrow Wilson. So I used to call myself a “Kennedy Democrat.”
Then wonderfully zestful and dynamic Nelson Rockefeller became governor of New York and later vice president of the United States. And he would come down off Air Force Two at the Westchester County Airport and wave off NBC, CBS and the other networks and he’d make straight for our microphone because he knew I wouldn’t ask him anything too tricky. Thus, I became a “Rockefeller Republican”! (laughter) So I’m not so sure what I am …

But one thing has endured for many years – my admiration for Mario Cuomo. I am aware that the great man was at Hofstra last week. And he told me just this morning, “Don’t go there, O’Shaughnessy. You’re not intelligent enough. You’re not smart enough or quick enough. Those Hofstra kids are very bright. They don’t fool around!” (applause) But I am quite sure that Governor Cuomo is very special.

He once told me, “I pray for sureness”. And I said, “What do you mean by sureness?” He said, “It’s very simple. You are on the road to Damascus. And the Lord appears in all His or Her refinements … accompanied by a hell of a lightning bolt in the sky that knocks Saul off his horse. The Lord says, “Your name is not Saul anymore. It’s now Paul. And just one other thing – you’re Saint Paul.” A lightning bolt in your tush! That’s what I mean by … “sureness!” (laughter)

So some things I’m not so sure of. But of this, I’m sure. I believe in the genius of the Free Enterprise system. So maybe that makes me a Rockefeller Republican. Which has a nice ring to it. I guess that means I can be a Republican and look like John Lindsay and maybe drive through Manhasset near Jock Whitney’s house … like I belong in the neighborhood! (laughter)

So although I don’t know where I am right now on matters political, I am taken with that phrase. You either believe in the genius of the Free Enterprise system … or you don’t. Now, if you do that then you can make Clear Channel and the Mays family out in San Antonio and my friend Mel Karmazin very happy. And rich.

Despite my inclinations, I’m afraid I was accused recently – in a national magazine – of being something of a spokesperson for the independent, down home, community broadcasters of America. I don’t want to be anybody’s spokesperson but my own. But now this wave of Consolidation that swept over our profession is on us. I don’t even want to call it an industry. Even your smart Professor Evans called it an “industry”. But I don’t like that word. On the board of the National Association of Broadcasters in Washington where I served for a number of years, I tried to insist always that we call it a profession. For in this high-tech, speeded-up, cyber, electronic day and age, radio is still the medium closest to the people. Radio is the Authentic Voice of the People … especially when you open up the phone lines like we do every day – without a seven-second delay, unfiltered and without a net.

I am one of those broadcasters who think that if you do it right, you can be more than a performer or an entertainer. You can be more than a disc jockey who introduces records. You can sell more than diversion. And even you slick marketing guys can aspire – if you do it right – to preside over more than an instrument for conveying information about goods and products and services … many of which we don’t even need and few can ill-afford. You can use it to build up the community and make it stronger … better … or as Mr. Cuomo says, “sweeter” … than it is.

So, radio I think is still the medium closest to the people. Our own marketing people and the elders of my tribe don’t like me telling you this. But radio, because it’s free and over the air, is the medium of the poor, the lonely, the forgotten, the misunderstood, the disenfranchised. They don’t spend any money for you future Madison Avenue moguls. They don’t spend on the products, goods and services which you hucksters peddle. (laughter) But that, I think, is radio’s greatness. And its potential.

I had television programs on United Artists Columbia and Cablevision. You had to pay the cable companies to see me in all my majesty. I’ve done some books. You have to buy the books. I read five newspapers this morning. The New York Times, the Daily News, the New York Post, the Journal News. My office pays for them. And some jackass sent me a free copy of USA Today. It’s my “guilt” paper. I can’t get rid of it. So because it’s free, I feel I have to read it. Every morning … I have to read it! (laughter)

But radio is so available. So flexible. George Plimpton called it a “nifty little slavey that goes everywhere with you.” In the car. To the beach. It even accompanies your courting rites in the bedroom … or whatever the hell it is you’re doing in there to the great consternation of your parents. (laughter)

I was in The Wiz and this very good looking guy … he looked like Tiki Barber … was showing me a radio that fits in my pocket. He said, “We have one for $9.00.” And I said, “That’s perfect. Does it come with earphones? I’ll buy one for everybody at the radio station.” He asked, “Would you like to also buy a long-term extended warranty? It’s only $12.00.” (laughter)

And right on the spot I called up Mr. Dolan and said, “I’m with a guy who looks like Tiki Barber. You should promote him right now. He almost sold me a $12.00 a year warranty … on a $9.00 radio! (laughter) … and I was thinking pretty seriously about it.” (laughter)

So, although you have to buy the radio ... it’s then free and over the air. We call that the American system of broadcasting. So that’s what I do by day, ladies and gentlemen. I’ve been thus engaged for a long time. It occurs to me now in my 65th year that we’ve had a pretty good run with our independent radio stations for almost 35 or 40 years.

And as I reflect on all of this, I’m still persuaded that a radio station achieves its highest calling when it resembles a platform and forum and that it can aspire to be more than a jukebox. So we endorse candidates. We editorialize. And we’ve always had to rely on somebody on the client level to say “If you’re going to buy Westchester … we call it the “Golden” Apple … a million people … right in the heart of the Eastern Establishment … if you want to do business there, you’ve got to do O’Shaughnessy’s two radio stations.”

Now sometimes a little “Roseanne Roseannadanna” time buyer doesn’t know the difference between Bronxville and Bridgeport. But she controls 3 billion dollars and she doesn’t really know what’s going on in the community. And what is going on in the community? Well, you have Scarsdale cheek by jowl with Bronxville. Until a few years ago, not one known Jew owned property in the incorporated village limits of Bronxville. You wouldn’t want to sell matzos in Bronxville. (laughter) And you have other areas in Westchester … some rarified and pristine. And some teeming with poverty and urban decay … they’re all different. So, marketers who try to come in and say it’s all part of the metropolitan area, so we’ll just lump it in with a piece of Williston or Nanuet in Rockland County don’t really get it.

And we’re probably doing something right … because we’ve been able to persuade more than 500 advertisers to our cause, many of whom now use WVOX and WRTN exclusively.

While everyone else is chasing the kids or the 18 – 34 demo, we’ve attracted the older, more affluent, upscale adults in the spending cycle of their lives. The “Affluent Influentials” we call them … in Fairfield, Westchester, Rockland and the North Shore. We also offer multi-cultural programs for the great, emerging New Americans in the Bronx, Queens, Brooklyn and the huge, growing cities of Southern Westchester. “Where many different voices are heard in the land” is our theme.

We’ve had a lot of interesting discussions with the elders on Madison Avenue, which you are about to conquer and replace, about how to reach Westchester. I don’t know anything about advertising. I don’t know anything about marketing. But I do know that people don’t buy advertising time logically. They don’t buy objectively. They don’t buy because you have a good radio station. We’ve run out of wall space for all our plaques and awards. And so I finally got smart. We used to run our own ads: “America’s Great Community Radio Station” as quoted by the Wall Street Journal, which I don’t even read ... (laughter)

And another one: “The Most Influential Station in New York State”, signed by George Pataki and Mario Cuomo … with a little line under it … “At least they agree on something!” (laughter) And then I said, “Wait a minute. That’s not helping us.” So we decided we’re going to start doing ads on what we do for an advertiser. We now say “Only WVOX reaches the ‘townies’ … people with roots in the community”. The guy who’s a fireman. The guy who’s a school teacher. The guy who’s a crossing guard. “Townie” is not a very elegant term, but we know what it means. And it’s not pejorative coming from me. People with roots in the community. People who are essential to the community. And I am hell on those guys who use it as a bedroom and put nothing back. They’re sometimes called “commuters”. (laughter) And Wall Street dotcom millionaire yuppies.

They say, “Leave them alone, Mr. O’Shaughnessy. They paid their taxes. They come home exhausted at night.” But they don’t do anything. So count me out if you guys want to market to yuppie couples who build these big “McMansions” with three different kinds of brick and scalloped window shades that are too big for the site and are overwhelming. They’re all over. Without taste, without style or architectural merit. If that’s your “target audience” … don’t look to me. (laughter)

Jimmy Breslin is the best writer, the best columnist, the best reporter we’ve had in this country in 50 years and he’s still writing wonderful stuff in Newsday. They pull it down for me off the internet. Breslin once said, “I love O’Shaughnessy … because he does so much for Mamaroneck.” (laughter)

So, I can only remind us of Claude Hopkins. He was the Winston Churchill of Madison Avenue. Claude Hopkins said, “Sell the difference.” I asked Charles, who escorted me in here today, if he was a writer. It’s clear he’s going to be a star. He got us where we are supposed to go. He’s going to be the president of an advertising agency. (applause) And the writing will come naturally to a guy like this.

Charles asked me to recommend some good books which would help him advance in his studies and his career. (And this is all without having heard me pontificate on subjects I know so little about!)

So I suggested to Charles that he – or anyone who might be interested – could learn everything there is to know about writing by reading: everything ever written by Breslin – Pete Hamill … Murray Kempton … Jimmy Cannon … Whitney Balliett … Wilfred Sheed … Robert Coles … David Hinckley … George Plimpton … Bill Saroyan … Will Durant … Walter “Red” Smith … and Douglas Martin’s beautiful obituaries in the New York Times. And also James Brady. And this will almost instantly cause cardiac arrest among your professors – but you can also learn a hell of a lot by reading Richard Johnson, Cindy Adams and Liz Smith in the Post!
It’s a motley collection, to be sure (laughter) … filled with sports writers, columnists, an Armenian and even a child psychiatrist!

If you really aspire to the world of broadcasting and communications, I recommend the brilliant books of Ken Auletta and my Westchester neighbor Gil Schwartz, a/k/a Stanley Bing. And you might even consider giving up your Springsteen front row seats and trade them in for a one year subscription to a magazine called, “Broadcasting and Cable”. It is the Bible of our profession and I am partial to this particular weekly because, unlike other trade books, it has a unique devotion to the First Amendment and serves as our sentinel on the Potomac against government intrusion. I learn a lot every week from Broadcasting and Cable magazine which is run by three brilliant fellows who are also great writers: Harry Jessell, John Eggerton and P.J. Bednarski. It won’t really cost as much as a Springsteen ticket. (laughter)

I see you’re writing this down … here’s a few more. Terry Golway of the Observer, Mark Twain and the brilliant critic Rex Reed. And there’s a brilliant historian named Richard Norton Smith. He wrote a great biography of the Chicago press lord Colonel McCormack and is now out at the Dole Institute in Kansas working on the life of Nelson Rockefeller. There is also a fellow who doesn’t especially like me … but I like him … and his writings on journalism and communications. His name is Dick Wald. And after a great career as a top executive at newspapers, NBC News and ABC News, he’s now the Fred W. Friendly Professor at the Columbia J School. And you can find his thoughtful writings in their Journalism Review. Richard Wald.

And there is one more I would presume to recommend. Mario Cuomo never made it as a baseball player (although he did get a bigger signing bonus than Mickey Mantle!) After serving for 12 years as governor, he finally found some time to write. One book is called, “More Than Words”. Another is “Reason to Believe”. He’s also got another one coming soon about Mr. Lincoln. Cuomo is a wonderful thinker and a masterful writer. I commend his stuff to you very highly …

Now, Professor Evans suggested that I might also be capable of giving you – in the intimacy of this room – some practical advice and counsel.

I can only tell you what not to do as you approach the real world armed with your Hofstra degree and all the wisdom and counsel Professor Evans gives you. I can only give you some suggestions. And I hope you won’t misunderstand. I think one of the surest ways to success is to venture forth accompanied by … manners.

One of our program hosts was, for a brief time, Jimmy Breslin, Jr., who is successful today because he married the richest girl in Westchester! That’s one way to get successful. (laughter) And there is the example of another one of our interns, William “Billy” Bush. His father is a friend of mine … a wonderful man named Jonathan Bush. Jonathan Bush is a brother of the first president … George Herbert Walker Bush. And uncle of the current president George W. Bush.

And Billy Bush said, “I don’t want to be in the family dynasty. I want to be in show business.” So right away I knew there was something weird going on with this kid. So I asked him, “How many hours a week can you give us?” He said, “How about 85?” So I said, “Your father tells me you like to hang out at Newport and chase all those blonde girls.” He said, “No, I want to get into radio.” Billy Bush is going to become a big star because not only has he talent … but also manners. Even Scott Shannon, the great WPLJ genius and a member of our Hall of Fame called me up last week and said, “Isn’t Billy Bush wonderful!” Manners. Breeding. Genes …

I asked the president of Manhattanville College, Richard Berman, if the kids stand up when he walks into the room. He said, “Are you kidding?” I asked the president of Iona College, Brother James Liguori – a Christian Brother - if the kids stand up when he walks into the room. He said, “Well now, you’re talking about manners.” So I asked, “Well, are you supposed to do something about that?” He said, “No. I educate them, but they get the manners at home.”

So, why am I so hung up on manners? Well, I got a call from a bank president. His daughter wanted to work for Miramax. My son David worked there and then he went back and got two master’s degrees. Now he’s in the family business. Anyway, I sent this very bright, very attractive, very intelligent woman down for an interview at Miramax. Andrew Stengel set it up. He’s the senior vice president of public affairs for Miramax. A big guy. And I was hoping they’d hire this girl.

So he told me, “She’s bright. She’s intelligent. She’s good-looking.” And I said, “But what?” He said, “She was interviewed by this executive vice president … a very tough woman … and she didn’t stand up when the lady came in.”

So I asked, “What else?” He said, “Eleven days went by … and no ‘thank you’ note.” No “bread and butter.”

Now, I don’t know who teaches that … or where you get a wonderful generosity of spirit. I’ve seen so many young people who want to get into radio and television … and mostly their focus is on themselves. I think I can give you an example. I had to buy a computer the other day … and I don’t know anything about computers. So the first salesperson walks in. He’s from IBM. So my eyes are glazing over and I said. “Thank you very much, sir”. And he walked out. The second was a very interesting woman. She was dressed for business with her briefcase. She was from Harris computers. So I said, “Thank you very much.” And she walked out. The third one was a little Italian kid. He walks in and looks around in my office and asks, “You know Mario Cuomo?” (laughter) 45 minutes later … guess who walked out of there with a check for $75,000.00? Number three! (applause) Because the first two didn’t sense that I was terrible … and not even interested in … computers. But the third one was willing to take himself out of “himself” and make me feel that my priorities were important.

Now, you didn’t hear me say that flattery works. I did not presume on your generosity to say flattery works! (laughter) But I don’t care if you’re in the White House talking to the president or talking to a client ... try it. David Ogilvy, the Madison Avenue legend, said, “If all else fails … all your marketing studies … all your focus groups … flatter somebody.” It works. And he also said, “If you’re in trouble with a client, suggest, ‘Why don’t you do the commercial yourself?’” It works. (applause)

So, the old fashioned things work, no matter how sophisticated your adversary is across the desk. When I’m calling Dick Parsons at Time Warner or Mel Karmazin, the chief of CBS, one little trick I always use is to ask the secretary, “Is the great man there?” Or “Is the great woman there?”

And incidentally, it drives me crazy when a young secretary has no telephone manners. You can have a hovel of an office, operating out of a basement. But telephone manners and presentation on the phone are so important. And you don’t have to talk like Pia Lindstrom. But if you’re smart, you won’t put somebody on there with a Yonkers accent! (laughter) And you don’t call a 65 year old white-haired gentleman like me, “Bill” … if you don’t know him! (laughter)

Bill Paley, who lived up the road in Manhasset, ran CBS during their glory days. And twenty-some years ago, of the three networks – NBC, ABC and CBS - CBS was worth about four times as much as an NBC station. And eight times as much as an ABC station. You know why? It wasn’t because of their ratings. It was because of the style of William S. Paley. And somebody once said the reason for the preeminence of CBS is that their cufflinks are just a little smaller … a little more laid back … a little more discreet (and thus a little classier) than the other networks. CBS has the Eye, NBC has the Peacock and ABC has ABC. Bill Paley and Frank Stanton had … a style.

I mention that because I’m going to be bold enough to tell you that you should choose where you want to work. And you can do it. Years ago, when I started, WNEW was the New York Yankees of radio. I loved Stan Musial of the St. Louis Cardinals and Warren Spahn of the Braves. But I couldn’t imagine anyone wanting to be in baseball and not dream of playing for the New York Yankees. Why? It’s because of the style and maybe their pinstripes and lineage and heritage.

And WNEW had the incomparable William B. Williams. And “The Make Believe Ballroom”. And a wonderful, charismatic leader named John Van Buren Sullivan. I just knew I had to be there. And one day I was.

So, I think your instincts will lead you to where you should work and what you want to do ... if you will but listen … and follow your instincts. Try to intuit what corporate style suits you … and what corporate philosophy makes sense to you.

Steinbrenner is a character. If you want the comfort and structure and security of a big company with a lot of square guys with perfect razor haircuts and palm pilots … don’t go to the Yankees. Because he’s a character. He’s a nut case. But I have to admit I’m the first one to stand up and applaud when Steinbrenner walks into “21”. Joe Torre said this morning in The New York Times, “The trick with George Steinbrenner is that you have to figure out what piece of him you want to keep.” So, maybe it’s like in those days at CBS. Now in corporate America there’s nobody abroad in the land with much style, because all the entrepreneurs and the pioneers are gone. But I have a hunch there are folks out there who appreciate manners and sincerity and grace.

Most of the young people coming in … these “market managers” or “asset managers” (protecting their assets) (laughter) don’t have a respect for traditions or loyalty. I would have been a disaster playing company politics. So, as you decide which part of marketing or Madison Avenue or advertising or communications you want to take a whack at, I think you have to take a look at their style. If I were a young man who aspired to a job in television today, I would probably camp out in Roger Ailes’ office … or hang out at Del Frisco’s steak house where he has a window table. Or at “21” where he goes for early suppers with his wife.

Finally, after you’ve made all the money that’s out there and after you’ve acquired three other agencies and own a mansion on the North Shore … after you’ve done all that, then I hope you don’t say, “Is this what it was all about? I started in Brooklyn. And when I got a little money, I moved to Nassau County. Then I went to the Hamptons, but I hated all the pushy people … the Range Rovers and the BMWs. Then I went to Montauk. And I was faced with the sea.” (laughter) But then I came back to build up the neighborhood.

You are obviously interested in communications or you wouldn’t be here suffering my nonsense this morning. And so I would only plead with you to think about using your genius – the things you learn in these classrooms and the things you learn in life – to build up the community, to improve the neighborhood … where you can and when you can.

Mario Cuomo came in dirt poor from behind a grocery store in Queens. And he went to Saint John’s Law School, where they had a big problem because no Italian had ever graduated at the head of the class. So they tied him with the Irishman. (laughter) He was governor of New York against all odds. Ed Koch ran against him. And Ed Koch had all the big New York realtors with all the money in the primary. Then Lou Lehrman had Rite Aid drug stores and 10 million dollars in the general election.

But anything he ever did as governor … whether we should put a Bob’s Big Boy on the Thruway or a McDonald’s or a Carvel … that’s nonsense, if not meaningless and irrelevant, because now he’s making speeches and I wish you could have heard him a few weeks ago on your campus because I know what he said at Hofstra.

The Governor said that every major religion started with what the Jews believe. And the Muslims and everyone else for that matter. But the Jews came up with this idea of Tzedakah – which means we’re all alike. We’re all in this together. We’re all worthy of respect. And then they came with another idea – Tikun Olam, which means that God created the universe but didn’t finish it. That’s your job. To complete the universe.

And then the Christians stole it whole from the Jews. And the guy who founded the Christian religion was walking down the street one day and this wise guy – probably a college professor - said, “Rabbi, I heard you were pretty good in the temple last night. What did you tell them that so unsettled them in the temple?” He said, “Love your neighbor as yourself for the love of Me because I am Truth.”

And that’s all you need. You don’t need religion. You don’t need morality. All you need is that idea. God created the universe … but didn’t finish it.

While I’m on the subject, there is another great book I would commend to your favorable judgment. It’s about Marcus Aurelius called “The Emperor’s Handbook”. Marcus Aurelius with all his wisdom couldn’t save Rome, but maybe he could save us. It’s a lovely little book put out by a graceful guy named David Hicks.

Finally, I’m reminded that a wise man who was president of the Herald Tribune newspaper founded by Horace Greeley, once said, “New York is littered with guys whose only goal was … to make money. They almost … never … do”.

They almost never … do.

So, that, I think, is everything I know about advertising, marketing, communications and broadcasting.

Also, about life.

Thank you very much …

Contact: 

Cindy Hall Gallagher

914-235-3279

cindy@wvox.com

WVOX
1 Broadcast Forum
New Rochelle, NY 10801
Phone: 914-636-1460
Fax: 914-636-2900
e-mail: don@wvox.com